50% increase in traffic in the first 6 months, using HubSpot CMS and CRM

Rich Insight is an eCommerce agency that helps brands overcome the challenges of online marketplaces. They maximise the benefits of online marketplaces through planning, launching and managing global marketplace strategies. 

The brief  

Rich Insight came to Heyoo with an identity crisis and a legacy website without a cohesive user journey. They needed an agency partner to support them with a revamped brand positioning and message applied through an enhanced customer experience and digital user journey across their website and other owned digital channels, such as social media. 

The goal  

• Reposition Rich Insight for improved understanding of their offering to help people understand specifically how Rich Insight could help them, depending on where they are with their marketplace within their audience  
• Create a brand identity and develop a website that represents who they are  
• Increase awareness of the Rich Insight brand with retailers using eCommerce marketplaces   

The project aim 

Design and develop a website on HubSpot CMS supported by a strong brand identity, modern and clean enough to attract net new prospects in the industry. The message had to pack a punch and be dynamic enough to attract clients at different stages of the market – both new to marketplaces and those looking to scale with marketplaces. 

Our approach  

• Rebrand including logo, colour palette, guidelines and message to provide consistency across all channels and mature the identity of the business  
• HubSpot CMS design and development for a truly cohesive CMS and CRM experience with both on one platform to provide one source of truth  
• SEO fundamentals and UX reviews to improve the website from the moment it went live and deliver early results from the project launch 

The outcome 

• A new brand identity to rival other competitors and give Rich Insight a unique, consistent, memorable and clever brand identity, with visuals and a logo that supports the brand story and properly represents Rich Insight 
• A fully designed website on HubSpot CMS, with special considerations of the integrations with HubSpot CRM throughout the buyer journey  
• Dynamic conversion points throughout the website to support inbound marketing and more enquiries through the new website 
• 50% increase in traffic from the first 6 months of launch, with the main contributors being organic and direct traffic 
• 39% increase in new contact generation through enquiries made on the Rich Insight website from the first 6 months of launch