HubSpot Content Hub

A market leading content marketing solution.

An all- in- one, AI powered content software and smart content management tool, focused on helping marketers fuel their entire customer journey with effective content marketing.

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Why do marketing teams need HubSpot Content Hub?

Easily create personalised content experiences that drive engagement across your entire customer journey

Manage content assets at scale from a single, powerful source of truth

Save time and increase team efficiency - with content management and operations together

The evolution in the role of content over the years has changed.

It’s hard to create valuable content in multiple formats. It’s even harder to manage content across multiple marketing channels. To win in content marketing, you must create expertise backed content in many formats across many channels, at scale, while keeping it updated over time. And breathe….

Marketers, we feel your pain! HubSpot has the answer. Content is the fuel that will drive all marketing in the future, and you now have industry leading AI features to create more of that fuel, in a personalised and scalable manner. Content Hub is quite possibly the best AI tool for writing SEO rich blog content, as well as creating engaging social posts and landing page text that converts.

Migrating your CMS and content marketing processes into Content Hub will help you create and manage content at scale with a single content marketing tool.

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What is HubSpot Content Hub?

Content Hub is an all-in-one AI-powered content marketing software, with cutting-edge content creation and management capabilities.

With Content Hub, you can easily create personalised content experiences, across a variety of channels, that boost brand awareness and engagement.

Content Hub was formerly CMS Hub but has been upgraded with the power of generative AI to become a complete content solution for do-it-all marketers and marketing teams.

One of the most time-consuming areas of marketing is content creation and management- even when using AI tools available online such as ChatGPT. Substantial time must be taken to create content in multiple formats that can be distributed and managed across digital channels.

There are countless content creation tools that use AI, but Content Hub is unprecedented in its use of AI to:

Create personalised content at scale
Implement your own brand voice across communications
Automatically repurpose existing content across multiple formats via automation

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This content can then all be managed from one single source of truth, rather than using a disparate tech stack including solutions such as WordPress, Pipedrive, and MailChimp. A disparate tech stack that uses multiple content marketing solutions inevitably leads to a disconnected and disjointed internal process, creating a fractious customer journey, whereas if you manage this all from HubSpot, you have one source of truth to manage your messaging and customer journey together.

With all your customer insights in one place, you can empower your content with both AI and more thorough customer data.

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What challenges can HubSpot Content Hub solve for marketers?

Manage content assets

Busy marketing teams are struggling to keep up with the increasing demands for content across customer journeys, with customer journeys now needing between 20-500+ touchpoints.

Create personalised experiences

It’s essential to create unique and personalised content to boost engagement in a increasingly competitive landscape.

Scale content management

Scaling content across multiple formats and channels puts a strain on internal resources. However, this is essential as 90% of customers expect a smooth omnichannel experience.

Content Hub integrates with over 1,000 other applications.

Including tools you may already use to execute marketing content and campaigns, including:

Talk to the integration experts

Where are you in your journey with Content Hub?

Regardless of if you’ve not started with Content Hub or if you’ve had it for years, a HubSpot agency partner is vital to improve operational efficiency with insightful HubSpot consulting.

New to HubSpot or getting started?

Content Hub onboarding & HubSpot CMS development

Work with Heyoo as your expert HubSpot implementation partners on the implementation of content hub and website development, with successful onboarding, working on content marketing processes, team productivity, integrations with other marketing tools and contextual team training to set up for success. We’re marketers too! That means we know your pain points and goals from first-hand experience, so we can curate your onboarding to specifically achieve these goals.

Book HubSpot content hub onboarding

Using HubSpot for some time?

Streamline go to market

Taking on the implementation of HubSpot Content Hub on your own is a time-consuming and complex task- and this doesn’t even account for the onboarding and training of your teams, setting up your processes, and continually optimising and updating your Hub from the get go. Working with an expert HubSpot partner, you can expect to see returns and results much faster – accelerating your ROI. This ROI is scalable also, as we factor in growth plans, optimisations, and new updates into our strategies.

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HubSpot Veteran?

Expert content consultants

Take Content Hub adoption further with our HubSpot consulting and partner support to improve content marketing processes, align your internal teams and increase content marketing / CMS adoption by leveraging that partner expertise across Content Hub professional and enterprise products.

Book consultancy planning session