6.7
different social networks are used by the average person per month
Create memorable touchpoints that engage, influence and convert prospects with a targeted approach
different social networks are used by the average person per month
Social media users are expected by 2028.
of business leaders say that insights and data from social media improve competitive positioning.
Using multiple social media channels and formats to increase your reach, across a growing audience, is vital to gain a competitive edge and nurture your target audience towards conversion.
Paid social media refers to advertising services available on social media platforms such as Facebook, Instagram, TikTok, and LinkedIn.
Paid social allows brands to be seen on their target audience’s feeds, in a variety of formats, from video to image carousels. Social media ads can be created to achieve the objectives of influencing purchases, boosting lead generation and increasing brand awareness.
Paid adverts on social media amplify your reach, helping your brand stand out amongst your audiences’ timelines. Whether these are B2B LinkedIn Ads or engaging short-form TikTok Ads.
Boost purchases and leads generation across your chosen social media platforms? Then paid social is a valuable marketing channel for your brand to harness.
At Heyoo, we use our years of industry expertise and deep understanding of social media ads to craft paid social strategies that stand out among your competitors and are primed to meet (and exceed) objectives.
We’re social media experts because we understand that no channel is the same, no company is the same, and no paid social campaign is the same.
As an expert paid social agency, we strategise all our paid social campaigns on an individual basis, considering:
We enlist our team of strategists, copywriters, designers, and campaign managers to create unique, memorable, and high-performing campaigns. In other words, we do strategic research and leverage our years of industry expertise to create campaigns that routinely go above and beyond ROI objectives.
We help our clients in these sectors scale their social media ads into profitable paid social channels. However, we help all organisations drive revenue growth with our paid social services.
Paid social ads require significant maintenance to perform at their most efficient and profitable, so our paid social agency service includes:
In-depth forecasting as part of your campaign strategy
Weekly ‘keep in touch calls’ where we assess how to best meet and exceed paid social objectives and evaluate our key success metrics
Full campaign set-up including copywriting, asset design, and audience refining
Reports where we analyse our paid social performance, where we can optimise, and how to grow and scale further
Conversion tracking set-up
Quarterly paid social strategy refreshes
Daily paid social maintenance and progress monitoring
Weekly in-depth social media ad optimisations
Keeping up to date on social media updates and trends, relaying this valuable knowledge to upskill teams
Insights from social media ad experts
As an objectives-focused paid social agency, we can also put together bespoke pricing for businesses with more specific requirements. To find out more, book an initial paid social meeting with the Heyoo team!
We create and manage social media advertising campaigns that deliver continuous results against your objectives.
Book a workshop with our team to plan your next campaign.
Prices include all reasonable
expenses and exclude VAT
*ad spend seperate to management fee
Paid social media advertising means you pay to promote content on social media platforms, targeting specific audiences. These platforms can include LinkedIn, Facebook, X, TikTok, and Instagram.
This depends on your audience and objectives. LinkedIn allows you to reach B2B audiences, TikTok is an excellent option if you want to appeal to a younger audience with dynamic and creative content, and Meta advertising (Instagram and Facebook) is ideal for reaching broad audiences.
Begin with your objectives and build from there. You should consider your audience, budget, how you will track performance, and what creative messaging you will use. We specialise in creating results-driven strategies that excel in attaining objectives; to benefit from our paid social media agency expertise in your strategy, get in touch.
There are options to suit all budgets. We conduct detailed forecasting with several cost options to find the right budget for your business, in line with your goals. It’s important to note that, unlike Google Ads/ PPC, you pay for impressions not clicks.
Advertising on social media can be an outstanding strategy for reaching a particular demographic or user persona, due to the many specific targeting options and large user base.
We have dedicated campaign managers, copywriters, graphic designers, and marketing strategists who are all specialists when it comes to continuously optimising your campaigns for maximum results.