Why should B2B companies go CMS Hub?

CMS Hub is growing in stature within marketing teams and becoming ever popular, especially for HubSpot clients already using marketing hub. In this series, we start by looking at why B2B marketers should be adopting this CMS and expanding their partnership with HubSpot.

The first feature that we love as both marketers and developers focused on customer journeys is in the integration with other HubSpot tools. Like no other CMS, you can integrate HubSpot natively with your CRM, marketing automation platform and sales software. The ability to align ‘smarketing’ with one process, in one place, is incredibly powerful and puts you a step ahead of competitors immediately. It creates a much better customer experience while being easier to manage internally – both are super important.

The ease of use is a big pull for those internal users. Firstly, HubSpot’s legacy hubs are renowned for being both powerful and easy to use; CMS Hub is no different. It allows teams to easily create, edit and publish website content without the technical knowledge or developer experience. We see marketing teams frequently switching from custom coded, developer heavy frameworks like Laravel and Drupal as this control and content management is critical to them scaling their own activities.

For those B2B marketers that are big on SEO (and most are let’s be honest), the SEO optimisation tools included in the CMS hub are again easy to use and powerful. They are built in and enable you by telling you exactly what to do to ensure your website, and specific pages are easily discoverable by your prospects.

The final element in CMS Hub for B2B marketers is the seamless customisation and flexibility. From a smooth migration into CMS Hub, it then allows you to customise both website and landing pages without needing extensive coding (yes, we are putting ourselves out of a job!). This is important because you can quickly and easily add new website pages, create campaign landing pages at scale.

We recommend you create both landing pages and forms in marketing hub and integrate with your HubSpot CMS website to tack website performance lead generation in one centralised platform.

For support with CMS hub scoping, development and management, Heyoo have an in-house development function that is completely certified to develop on the HubSpot CMS platform.

To speak to Heyoo about your CMS requirements this year and project scoping, book a discovery call here.