Google Core Update August 2023

Google is rolling out its next core update, it has announced, aiming to improve search results.

While we are still learning about this update and will keep you updated via this page, what we do know is that continuous content improvement is crucial if you’re going to achieve relevance.

Woah, what’s a core update?

Google rolls out core updates to its search algorithms a few times each year usually, in order to continue to help users get the most logical and helpful results when using the search engine. You may see pages drop in rankings as a result of a core update and other pages may see an upturn. Core updates do not target any website or website page specifically.

Will we see performance hindered?

You may be left reeling from a core update when released and need to recover from depreciation in search performance. Google recommends you stick to the plan in this case. Keep focusing on what pages aren’t performing well, what search terms are bringing traffic there and compare your content to Googles guidelines. No pages have a guaranteed place on the SERPs (search engine results page), so you can keep making improvements to maintain the best chance of consistency.

How long will it take to recover from a drop in performance?

Recovering ranking can take months at a time due to core updates if you need to make improvements to achieve previous performance. Ultimately, Google is continuously updating its algorithms to improve user experience, which is why SEO is an ongoing marketing channel and not a flash in the pan exercise.

What should we do in the meantime?

We will keep you up to date as Google makes more announcements, however, we strongly recommend sticking to your best practices and valued deliverables, keep improving your own website quality, don’t try to make hasty technical fixes.

For more information on Google’s core update, you can visit this page to learn more.