How Heyoo partners with HubSpot to help you get more from your marketing

Marketing is a critical function for any business, and it’s essential to get the most out of it to help the growth of your business. One way to achieve this is through HubSpot, a leading customer relationship management (CRM) platform that offers a suite of centralised tools and resources to enable organisations to engage and attract new customers. 

As a digital marketing and HubSpot agency, we know how optimising the platform can benefit your business looking to improve your marketing strategy. With our expertise in HubSpot, we can help your business maximise its investment, so it works for you. Here’s how.  

Putting your customer at the heart of your processes 

With 60% of companies being more profitable by being customer-centric, we believe that customers should be central to everything you do. By utilising Hubspot’s customer relationship management (CRM) platform, we can create user-generated content based on customer feedback, and reviews that will help your customers promote your business. 

We can use HubSpot to put all your customer data in one, user-friendly place. This enables us to tailor your marketing strategy to meet the needs of your customers – building stronger relationships and loyalty in the process. 

Help you get more of HubSpot’s enterprise features 

 As your business grows, so too does the need for more advanced features and tools. We can utilise HubSpot’s enterprise features to help maximise your marketing activity and scale your business. We can work with you to decide which enterprise features you should be using, such as their: 

• Marketing hub 
• Sales Hub 
• Service Hub
• CMS Hub 

Once established, we can guide you on how to make use of the features the enterprise offers, such as custom reporting, email and social media marketing, and forms.  

And whether you’re looking to automate your lead generation, improve your customer engagement, or drive more conversions, we can help you use HubSpot enterprise to streamline your marketing. 

HubSpot’s Marketing Hub in particular is where we can transform your marketing. With the hub, we can conduct, track, and measure all your online marketing activities, such as blogs, e-mails and social media. 

Align marketing automation with your desired customer experience 

Providing good customer service is a truly essential part of marketing. According to Ninetailed, ‘’Customer experience is critical to 73% percent of all individuals when making purchasing decisions.’’ 

We can use HubSpot’s marketing automation tools to create targeted, personalised campaigns that speak to your customer’s unique needs and preferences. This isn’t done manually, so we save you time, which can then be spent on different marketing efforts and your wider customer experience strategy. We can also use HubSpot to pull a range of accurate customer data and digest it in an understandable format that helps your organisation meet its targets. 

 Using the data made available by CRM automation, we can also optimise your sales cycles for prospects and existing customers. Most notably, this data can be used for better lead scoring and customer behaviour analysis. 

Understand the sales and marketing handoff 

Poor prospects waste 50% of sales teams’ time – meaning that marketing activities can be determined by the handoff between sales and marketing teams. We recognise the great need to understand the process and how to improve to help you get more out of your marketing efforts.  

We partner with HubSpot to ensure that your marketing and sales teams are fully aligned. With HubSpot’s lead scoring, playbooks and ticket recording systems, your sales team will benefit from more conversions – and our partnerships help you make the most out of this and achieve your goals. 

Improve valuable and critical reporting 

Measuring and reporting on performance are critical components of any successful marketing campaign. It shows you what is working well in your strategy and what isn’t.  

That’s why it’s important to have the right tools in place to measure your marketing performance and make informed decisions. 

With HubSpot’s extensive reporting features, we can help you gain insights into your customers and contacts from your marketing campaigns. This allows us to make decisions based on data – not assumptions. 

 Being a digital marketing and HubSpot agency, we enable you to get more from your marketing with HubSpot by aligning your campaigns in an easy-to-use format which helps the growth of your business. Speak to the Heyoo team today, and about the HubSpot marketing hub and together we can achieve more.