Optimising your content for different areas of the SERP 

Understanding which Search Engine Results Page (SERP) features best align with your content is vital to securing these positions and optimising your content with different intent keywords for each area is essential. 

Optimising for AI overviews

21% of queries that trigger AI overviews are informational, therefore optimising content for informational keywords is crucial to appearing in AI overviews.  

Writing in the first person and including your own images creates a personal touch. Make use of action-oriented keywords like “how,” “tips,” “practices,” and “best” to align with common AI-generated summaries.  

Include numbered or bullet lists, as these appear in about 40% of AI overviews.  

Ensure the use of schema markup, such as FAQ schema, to guide AI directly to key content.  

Optimising for featured content

To optimise content for featured snippets, focus on answering specific, question-based queries concisely and clearly using commercial or transactional keywords.  

Use headers for each question, format content as paragraphs, lists, or tables and keep answers brief (around 40-60 words).  

Incorporate structured data, such as FAQ or how-to schema, to help Google understand your content. 

Optimising for ‘people also ask’

This section appears with AI overviews 99.5% of the time. To optimise content for the ‘People Also Ask’ section, identify common questions related to your topic and structure them as headers within your content.  

Provide clear, concise answers (40-60 words) directly under each question, followed by more details if needed.  

Use FAQ or Q&A schema to help Google recognise and display your answers in these sections, and write in a conversational, accessible style to match user queries.  

Covering multiple related questions in a single piece also boosts your chances of appearing in the People also ask sections.  

Optimising for traditional blue links

This requires more traditional SEO tactics such as optimising on-page content including meta data with keywords.  

Meta data is important and needs to be optimised for clickthrough, while your content should be optimised with more navigational search terms such as ‘heyoo blog’ ‘heyoo contact’ ‘amazon returns policy’ or ‘youtube log in’. Navigational terms help users get to the webpage they are looking for.

Want to take your content strategy to the next level? At Heyoo, our digital marketing experts specialise in optimising content for maximum visibility across search features like AI overviews, featured snippets, and more. Let us help you achieve higher rankings increase visibility for your audience.

Talk to us today about your SEO and content strategy and start boosting your search performance!