What we recommend every revenue leader does to kick off 2026: data engineering
30 January 2026
AI and digital marketing really are a perfect pairing. AI is a powerful way to support the legwork needed for campaigns, allowing marketers to focus on deep-diving into strategic planning and optimisation. While AI is no replacement for marketers, it can really enhance their output.
When selecting the AI tools that will help you the most in your marketing efforts, consider the following:
- What part of your creative or operational processes slow things down the most?
- Where else do you think things can be streamlined?
- Where are your teams’ workloads the highest?
AI, when the correct tools are leveraged, not only improves outcomes but can enhance processes and support teams also.
Here are some of the best AI tools in marketing (in our opinion!):
AI in market research
Poll the people is an excellent example of using AI in market research. This is an application where 500,000 human panelists are available to respond to your market research surveys. Powered by Chat GPT, this app makes it easy to gather invaluable market research for whitepapers and thought-leadership pieces. The process for this is simple- you select your survey template, launch this survey to Poll the people’s human panel, and then you can use the power of Chat GPT to analyse your results.
This opens the opportunity for marketers to get more first-party data than ever before, as well as helping one person teams to conduct market research in a way that’s time efficient.
AI in customer experience
In customer experience, a personal touch is essential. People want to feel listened to and like there are real people behind the brand, who want to help them find the solutions to their problems.
Many marketers dismiss the use of AI on these grounds, however there is an excellent use case here. While, as we said before, AI is no replacement for a human face- it can be used effectively to automate actions in the backend to support your marketing team.
For example, when you integrate Aircall natively into HubSpot CRM, your calls are automatically summarised using Aircall’s powerful AI, meaning that teams can have a concise overview of calls. This means it’s far easier to hone your marketing messaging, as you can leverage these insights to address your potential customers’ pain points in your content strategy.
AI in content creation
We couldn’t write about AI and digital marketing and not include AI’s ability to craft content! While it’s vital to not solely rely on AI for content creation, to ensure you’re creating unique and accurate content every time, it’s fantastic for prompting your creativity during a writer’s block!
When it comes to content creation with AI, Chat GPT tends to come to mind first. A trailblazer in natural language processing, Chat GPT has transformed the creative process for countless marketers. However, there are numerous different tools available for a variety of content needs, such as Jasper.ai (an excellent option for long-form copy like blogs, but also creating a wider content strategy) and Copy.ai (a fast and easy way to create engaging social media, blog, and email copy). It’s worth putting in the time to research your options, but if budget is a driver, leveraging Chat GPT’s free service is still a great option!
If you want to use AI as a catalyst for growth or if you’re more curious about the best AI tools for your Martech stack, book in for a chat with us. It’s totally without obligation and we guarantee at least 3-5 immediately actionable pieces of feedback!
