Transforming Customer Communications in MENA: Heyoo Partners with Maqsam 

At Heyoo, our mission has always been simple: to help businesses create connected, human experiences by transforming how they communicate with their customers. 

That’s why we’re thrilled to announce our new partnership with Maqsam, the leading cloud communications platform built for the Middle East and North Africa (MENA). 

Why this partnership matters 

Across MENA, many organisations face the same challenge; fragmented customer communication.

Sales and service teams juggle multiple tools, phone systems that don’t integrate with CRM, and region-specific hurdles like call quality and localisation. 

The result?

Missed opportunities, frustrated teams, and disconnected customer journeys. By partnering with Maqsam, Heyoo is tackling these challenges head-on.
Together, we’ll help organisations: 

• Integrate cloud telephony directly into their CRM and workflows 

• Improve call quality and reliability across markets in the region 

• Simplify communication systems so teams can focus on customers, not tools 

• Deliver consistent, personalised, and efficient customer experiences 

A shared vision for growth 

Maqsam’s cloud-native platform is designed for the unique realities of the MENA region.
Combined with Heyoo’s CRM transformation and digital adoption expertise, the partnership creates a future-ready foundation for businesses ready to scale. 

“Businesses in the region are ready for change. They want tools that just work in sync – that fit their market, integrate with their systems and empower their people.  

Partnering with Maqsam allows us to deliver exactly that, transforming customer communications into a driver of growth and loyalty.” 

What’s next 

In the months ahead, Heyoo and Maqsam will work with organisations across MENA to roll out integrated communication and CRM solutions that unify customer experience under one connected strategy. 

Together, we’re setting a new standard for customer engagement in the MENA region which is built on reliability, insight, and human connection. 

Book a Maqsam demo