Why we integrate Aircall with HubSpot for marketing teams

For many years we’ve seen marketers completely out of the loop when it comes to VOIP solutions that their sales and service teams are using. Really, it’s an important customer interaction and this should be something that all marketing teams get closer to. We look into reasons we’ve integrated Aircall for clients using HubSpot for CRM and/or marketing automation.

Improve lead scoring

One of the main challenges we see marketing teams have is absolutely aligning on lead scoring with sales. Aircall can enable improved lead scoring by automatically increasing lead scores when leads interact with sales, based on the criteria’s set. No more reliance on manual input; a big hindrance to progress on lead scoring otherwise.

Customer visibility

Integrating Aircall and HubSpot means you can get a complete view of interactions that you may not otherwise get the opportunity to with HubSpot alone. Calls made through Aircall are logged in HubSpot via a much more intuitive dialler than HubSpot alone and with that in mind, the detail of interactions including call recordings, call duration and other important information allows revenue generating teams to review, align and develop this channel.

Workflows and automation improvements

Being able to set up automation processes around this is where both the customer and your internal teams can gain more value. Saving time on sales admin by creating records automatically in HubSpot with inbound calls and then creating automatic follow up tasks and marketing actions to increase touchpoints at the right time.

Enhanced reporting

Saving the best til last, our favourite part is the enhanced reporting that the integration provides marketers with to enable your teams to track performance and make data driven decisions that improve customer experience.

Overall, integrating Aircall into HubSpot can lead to more effective marketing strategies, better customer engagement and increased revenue with those enhanced touchpoints, due to improved lead scoring and streamlined workflows.

For an Aircall + HubSpot demo – speak to your Heyoo experts or you can book a meeting here